Changing Worlds: Promotional Video - Lesson 1

Lesson Objectives

Develop ideas for promotional material for Changing Worlds

Starter

Watch this TV advert:

• What is the purpose of the advert?
• What makes it effective?

Main

Red Task:

Promote It

Your task is to create a promotional video (promo) that encourages people to play your game.

For 1 mark, a student may have needed guidance, but must have created a simple promo that makes use of some assets from the game. 

For 3 marks, a student must have created a simple promo that makes use of appropriate assets from the game to attract interest and encourage people to play. 

For 5 marks, a student must have created a promo that makes use of well-chosen assets from the game to attract interest and persuade people to play.

Here is an example of a 5 mark promo:

Amber Task:

Create a 2x3 storyboard of your idea for a promotional advert for your game

Green Task:

Record footage of your game using www.screencast-o-matic.com




Part 1

• Collect / create any other assets you will need for your advert
• PEGI Rating Sign
• Music and / or voice over
• Console logos
• Quotes about your game

Part 2

• Use Windows Moviemaker (or an alternative of your choice) to create your promo
• It must include:
• A PEGI rating
• Video clips of your game in action
• Suitable music / voice overs
• Comments and quotes about your game
• A release date 
• What console(s) it will be released on

• If you need some help with movie make then use the YouTube Playlist below
• You need to use the next button to scroll through the videos on this playlist

Plenary

1. Open a new Sticky Note
2. Add the title Storyboard Feedback
3. Swap places with a test buddy
4. Provide some feedback on their promo so far

Homework

Attend a clinic in Block 6 if you need help with finishing your game